PERFORMANCE LANDING PAGE CAMPAIGN

Led content strategy and wrote 30+ pages for Xe’s business site restructure, boosting page views by 130% in the first six months.

FX RISK MANAGEMENT CONTENT SERIES

Developed a multi-phase content series for Xe’s currency risk tools that increased consultation bookings by 251% and doubled conversion rates.

XE ESIM FOR INSTANT DATA ABROAD

Designed and wrote the landing page for Xe’s new eSIM product, driving over €3,000 in monthly recurring revenue and attracting 2,500+ active users in the first month.

XE BUSINESS 2.0 ROLLOUT

Led content for the launch of Xe’s upgraded business platform, supporting the adoption of new features and attracting new customers.

EDUCATIONAL

This is an informational blog that explains how multi-currency accounts work, their benefits, and how Xe helps users hold, convert, and send money globally.

INFORMATIVE | GUIDE

This is an informational blog that explains how to send a UK mortgage payment from abroad using Xe, including costs, steps, and common challenges.

CULTURAL BLOG

This blog explores the meaning and traditions of Diwali, shares employee stories, and highlights how people stay connected and support loved ones during the festival.

EDUCATIONAL

This is a practical decision guide that helps finance teams choose between wire and local transfers for international vendor payments based on cost, speed, and tracking.

LINKEDIN CAROUSEL

Created to drive traffic to a B2B payments decision guide and increase engagement among finance professionals.

LINKEDIN

Created to simplify how finance teams understand same-day payment timing and reduce failed expectations around settlement speed.

LINKEDIN CAROUSEL

Created to highlight common causes of international payment delays and drive engagement with a best-practice guide for finance teams.